Polifarma announces the opening of the Hospital Business Unit

Rome, 6th July 2020 – Polifarma inaugurates the new business line which focuses on the private clinics and hospitals markets. This business line will be officially active from July 2020, but the first tests have been developed during the lockdown, as a proof of the constant commitment of the company and its employees.

The Polifarma Hospital Business Unit (BU) was created to accomplish a clear and big objective: to build partnerships with the most important players of the private and public clinics (i.e. buyers, pharmacists, sales managers), offering a portfolio which includes all the company’s products.

The big news is strictly related to the direct engagement of these new players who were not used to get involved in the usual Medical Sales Representatives’ activities.

The main pillars of the Hospital BU are the Regional Account Manager (RAM), led by the Business Unit Manager Marco Sette and supported by a dedicated team based in the headquarters. They will initially work in the main Italian regions.

Thanks to this new activity and all the positive data collected during the initial tests, Polifarma aims to consolidate its presence in both the private and public healthcare market, counting on a strong experience which has been developed for 100 years.