Polifarma’s project Gaia wins the Marketing & Digital Project award in the Gastroenterological area and competes for the ultimate prize: the title of Excellence of The Year

Voting is officially open to rise the top step of the podium in the contest dedicated to projects of excellence and innovation in medicine devised and promoted by pharmaceutical companies, the Life Science Excellence Award 2020, organized by SICS - Italian Society of Scientific Communication.

Polifarma with Gaia wins the Marketing & Digital Project category (Gastroenterological area) award and competes for the ultimate prize: the title of Excellence of The Year

With this project, our intent was to support the patient during the colonoscopy preparation process, with the purpose of making him become an active and informed protagonist of the process itself.

Additionally, Gaia is a vocal assistant and a chatbot that can generate empathy; this is its main strength.

All doctors and pharmacists can vote the project by clicking here.

Help us to take this project to the top step of the podium!