MARKETING MANAGER

Defines for the product/market lines of their competence: marketing and sales targets in terms of volumes, product mix and turnover; the market, by selecting it as according to potential.
Responsible for achieving the sales targets.

PRODUCT MANAGER

Defines marketing policy alternatives by carrying out market analysis.
Identifies sales potential and annual objectives and is responsible for drafting the budget relating to their area of responsibility.
Works with staff responsible for updating product characteristics.
Ensures that the external network receives information and updates concerning product characteristics and/or changes, also providing market forecast and final balance data.
Processes economic analyses of the product’s profitability.
Coordinates the implementation of publicity and promotional initiatives.

FIELD MANAGER

Responsible for multiple geographic areas, through the coordination of a structure of area heads, achieving promotional and sales targets in the region.
Collaborates to define the company’s strategies, in its sector, even in order to implement correct scientific information, in compliance with the legislation in force and the ethical rules ensuring coordination with other staff.

MARKETING ASSISTANT

According to the instructions received and interfacing with the company staff involved, organises marketing operational activities (promotions, formats, agencies, market research, training, etc.)
Processes data and statistics concerning their work.